Digital marketing overview with tools

In this dynamic world, the internet is mostly used by most people for business and non business purposes. This has a great impact in marketing. Most businesses spend more on digital marketing than on traditional marketing.

The advantages of online marketing are very significant. Most businesses have embarked on this strategy. If you want to succeed, you must understand how the internet can work for you.
The following are some of the concepts you must understand before starting your digital marketing:

·         Affiliate marketing. This is where you pay a commission to an affiliate any time they give you a sale or lead. They can be publishers of different websites related to your business. For example if a web user clicks on an advert or link, on the affiliate’s website. And be directed to a related page on your own website. The link has an ID of that affiliate so that it can be tracked. If the click results to a lead or sale, you pay the affiliate. The price is predetermined, and always a percentage of the final sale price.

·         Natural search. It is the most important concept but hard to master. Its results are listings that appear in search engines. This is because they are relevant to search terms entered by users. This is different from the paid search results. Natural search is the most cost effective way of generating leads. But also it can be time consuming and complicated, and it can take long to see its results. Paid search results.  With paid search, you can increase the performance of your site by using the SEO techniques. It involves optimizing the words in your site that are heavily used. The SEO can help your site to appear closer to the top of the results.

·         Pay per click technique. Describes any user who visits your website for which you have paid. For example, the sponsored results at the top and to the right of Google sites are pay per click adverts and some of the banner adverts on price comparison websites. This involves an advertiser bidding on each click. You can compete with other business advertisers bidding on the same keywords. The bidding process is instant because it is automated.

·         Enhanced targeting. With digital marketing you can target your actions down to the minute level. You can allow your adverts to be seen by people of a specific region, or a particular age. Also by using pay per click and banner adverts, you can only target sites that are likely to be viewed by interested and potential customers of your services and products.

·         Analysis. Effective analysis leads to success in online marketing campaigns. It involves looking at the volumes and sources of traffic to your website, as well as the clicks and the amount you are paying for each on pay per click campaign. Also the conversion rates. Affiliate marketing and pay per click can help you with the tools to enable you track and understand the analysis. There are some sofwares that can enable you to track your natural search and other traffic sources.

                Digital Marketing Tools
These are online materials and techniques used to promote goods and services. Most businesses and individuals use these tools to sell their products to the public. For example advertising and marketing research to improve their businesses. It is so exciting to find a digital marketing tool that will drive people to your website.
Here are some of the few tools that can help you to grow in digital marketing.

·         Paid social media tools

. Social media can be used to reach and engage customers. It is also effective in promoting products and services to a large number of users. Targeting these users is extremely effective. This makes it ideal to pay for. For example, Nangana, Facebook’s power editor, and twitter native platform.

·         Affiliate marketing tools. Affiliate marketing involves the idea of people promoting your product on their sites and pay then a percentage of every sale they generate. It is an effective method because people tend to trust friends and the affiliates that the company itself. You only pay for the sales they generate. Examples include commission junction, Veg link.

·         Organic social media tools. They include Facebook, Twitter, and Instagram. This is becoming an important tool for marketing to prospective customers. Examples are Sprout social and Offer pop.

·         Email marketing tools. This is the oldest tool in digital marketing. It is one of the most ineffective tool. Examples include the Mail chimp, Market, and Emma.

·         Display targeting tools. This is when you visit a web and without purchasing anything, the company follows you with its adverts. These are re-targeting advertisements. Even if you have not heard of the company they have been targeting you in the past. These tools include the Adroll, Re targeter and change.

·         Programmatic advertising tools. This is the use of a software to automate the of media from offline and online channels. It helps users to safe time in finding networks to advertise on. The tools include the choice stream, rocket fuel, and simplify.

·         Website testing tools. If you change the color of the call to action button, this can attract more customers or send them away. This tool plays an important tool to constantly innovate your pages. They include Unbounce, Maxymiser, and the Optimizely.

·         Video hosting sites. It is important to use these sites so as to attract more customers. They include the Wistia, and Vimeo.

·         Content creation tools. Create your own content and share with your fans and customers. You can use the following tools to create your content. Canva, landscape by sprout social and visual.ly.

·         Content curation tools. The tools help users to put together unique content for every post you create. This will attract more followers. The tools include Feedly, and Scoop.it.

·         Website analytics tools. These tools enable you to know what is in the data of the events that will take place on your website. They include Kissmetrics, Google analytics, and Adobe analytics.

·         Customer service tools. They include Zendesk, Uservoice helpdesk and the Livechat tool. Try any of them improve your customer services and to that you respond to all messages that come to your site.